Are you Pindecisive? How to make better interior design decisions


With 14% of the UK saying their New Year’s resolution for 2022 was to redecorate their home (YouGov) and 19% of UK Pinterest users using it to choose home decor, we were keen to find out what it takes for people to make the right interior design decisions.

What does it mean to be ‘Pindecisive’?

‘Pindecisiveness’ describes the process of scrolling through paint colours, swatches, styles, or furniture on Pinterest before choosing home décor. If you take pleasure in collecting many Pins or swatches before deciding on paint colour, fabrics, or a piece of furniture for your home, you could be Pindecisive too.

Our study revealed that people who use Pinterest for interior design were more likely to take their time to come to a decision but were also less likely to regret their decision. We’ve collaborated with interior design expert, Hannah Simmons, to take the pain out of Pindecision with a useful guide on how to make the best interior decisions for your home.

How many Pins does it take to make the right decision?

Surveying 1000 Pinterest users, we discovered 36% of users pin between 11-50 items before they can reach a conclusive decision. Those who used Pinterest for home décor choices were less likely to regret their decisions, with 11% likely to regret their decision compared to 19% of people who did not use Pinterest for interior decisions.

cotswold company, white dressing table, bedroom design, interior designWhich room causes the most ‘Pindecision’?

Our survey revealed that the lounge causes the most ‘Pindecision’ with 33% of people saying it was the room they had the most difficulty making interior decisions for, perhaps due to having to accommodate multiple functions and people, from yourself, family as well as guests.

The bedroom came in second with 17% of people saying it was the room they struggled most with. With bedroom being our place of sanctuary after a long day and the importance of sleep, it makes sense to spend time considering the impact on our wellbeing.

How to make better interior design decisions

There are over 16.7 million monthly active Pinterest users in the UK and 3.2 million people using it to make interior design decisions. With 12% of people say they use it to reduce anxiety around decision making, we wanted to show how people could simplify the decision-making process.

The Cotswold Company consulting Interior Design expert, Hannah Simmons, has created the ultimate interior step by step guide to help people make the right decision sooner. Hannah said of the chart: “Too much choice online can feel overwhelming and make it harder to reach decisions. These cues are designed to simplify the process, narrow options, and empower people to feel confident in their interior design choices.”

The Interior Design Decision-Making Chart

Whether you’re starting from scratch or just giving a room a refresh, interior design can be daunting. But it doesn’t have to be! With a few key principles in mind, you can create a space that reflects your personal style and meets your functional needs.

– Keep the options that make you feel warmest, and a sense of wellbeing. – Keep the options that remind you of happy memories / people / places. - Remove the options that you feel are most likely to (go out of style soonest )Date and feel trend led. - Keep the options that are have longevity and are well made and will stand the test of time (more durable / least likely to wear and tear). - Eliminate options that a trusted friend or partner really doesn’t like. - Keep a wild card option you think would make a good conversation piece.

How do you make sure your interior design decisions last the test of time?

Try before your buy! When investing in a key piece of furniture such as a sofa or bed, do go to and try it out before purchasing. Also, make sure you look at the scale of the furniture you are considering buying, what looks great in someone else’s home may look out of place in your own.

Finally, don’t forget the finishing touches!

Throws, pillows, rugs, curtains and lighting can all play a role in tying a room together. With these tips in mind, you’re ready to start designing your dream home.

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